Bing is the best converting search engine in the UK* and reaches over 30 million UK users through either bing.com or the Bing search boxes found across all of the Microsoft.com, Windows Live, Internet Explorer and MSN portal services on PCs and mobile devices. That's a lot of people!
Making your organisation more discoverable in Bing is a great opportunity to reach more consumers or customers. We have made this easy for you, just follow these three simple steps >
To find out more about Bing features for consumers, take our tour >
Bing works with a third party which uses a variety of sources including regular calls to businesses directly to ensure that our listings data is as accurate as possible. Your information then shows up in Bing through Instant Answers, Local Search and Maps. You can at any time add new listings or request updates to your data such as new telephone numbers or websites by filling out a request form online. You will be called back to complete the update by phone. It really is that simple!
Search Engine Optimisation (SEO) means making sure that your site can be read more effectively by search engines and increases your chances of being featured higher up the results page. There are lots of strategies and tools you can use by yourself or through specialist agencies. However, step one is to tell the search engine you exist by registering on our Webmaster site, submitting a site map and your URL. It is free and takes just seconds to do. For more tips and tricks on optimisation, you can also access our free SEO toolkit here.
Search marketing, or Pay-Per-Click (PPC) advertising, is one of the most cost-effective and reactive marketing techniques to grow your business. You select in adCenter the keywords you want your advert to appear against and only pay when a searcher actually clicks on it. Your promotion gets displayed next to Bing search results to customers who are proactively looking for your product or services. It only takes 5 minutes to start advertising to the UK best converting search audience, so go to tryadcenternow.co.uk and claim your £30 voucher to get your PPC campaign underway.
We hope this information was valuable and wish you success in making your organisation more discoverable and achieving your business goals.
**NNR UK, Jan-Mar ‘10